Dr Iva Zvěřinová is a senior researcher at the Charles University Environment Centre. Iva has been combining sociological and social-psychological behavioural models to extend economic models to elicit consumer preferences for healthier and sustainable diets, environmentally-friendly products, and public acceptability of policies. Iva has ten years of experience conducting international questionnaire surveys, and valuation studies using choice experiments and contingent valuation. She has been involved in several European research projects on topics related to the environment and health. She carried out health valuation studies for OECD, ECHA, Health Canada. View her Researchgate and Linkedin profile for more information.